Leslie Comstock

---

I’ve spent nearly 15 years in the spa and wellness industry helping businesses evolve into thriving, human-centered communities and challenging the outdated norms this industry so often clings to.

I’ve led high-performing teams, scaled multi-location wellness brands, and turned struggling businesses into spaces where both people and profits can grow. 

Along the way, I’ve heard it all:
"You can’t care this much."
"Why not just do it the way it’s always been done?"
Those comments didn’t stop me. They fueled me.

I have deep roots in sales and operations, having generated millions in revenue across memberships, retail, and services, and I’ve done it without compromising integrity or culture. My approach combines smart business strategy with culture transformation, always asking: How can we build businesses that serve everyone they touch?

I founded True Alchemy Strategies to help spa, wellness, and aesthetic business owners break free from performative professionalism and build brands that actually reflect their values. My work spans strategic recruiting, culture definition, sales optimization, and operational refinement.

I’m known for sharp communication, practical wisdom, and an unshakable belief in this industry’s potential. I help owners cut turnover, attract aligned talent, increase revenue, and create cultures where both teams and guests want to stay and thrive.

Whether I’m facilitating a training, coaching a founder, or overhauling a sales process, I bring humor, heart, and the conviction that wellness businesses should be leading the way in building better workplaces, not mimicking corporate ones.